Our direction is set by company founders Ben and Alan Betts, alongside our technical director, James, who also leads on product development.
Dr Ben Betts
Chief Executive Officer
Ben leads the passionate team at HT2 Labs and is a globally-recognised thought-leader in Learning Technology with more than 15 years industry experience.
His doctorate research broke new ground studying the impact of gamification on adult social learning. He has authored and contributed chapters for four books in the last two years, published peer-reviewed academic papers and presented at TEDx.
Chief Learning Officer
After careers in Financial Services and Academia Alan brings business acumen and a deep understanding of the learning process but most of all he cares about people and works hard to understand the needs of both customers and staff.
Outside of the work environment he is passionate about all sports but particularly cricket with a carefully curated collection of Wisdens all the way back to the 1880s.
James leads our development teams and has more than 8 years of experience in learning tech.
Aside from day to day development, James is in charge of all infrastructure and ensures HT2 stays operational 24/7. With his loyal hound Manny at his side, he is also book keeper for all in-office sweepstake/wagering opportunities.
Customer Success, Research, Sales & Marketing
We have an experienced, sales & marketing team, knowledgeable project & product managers, as well as dedicated customer success and data scientists.
Nicole has over 10 years’ sales experience. She discovered her passion for sales and customer service while working at high-end retailers during college. Over the last few years, she has focused her interest in the evolving world of software and technical sales.
Nicole holds a Bachelor’s Degree from Boston College and a Juris Doctorate from Suffolk University Law School. Though originally from Minnesota, the educational hub of Boston is now where she calls home. She enjoys occasional 5k runs, visiting local breweries and taking her dog Spencer to the beach.
James joined HT2 having spent the previous 10 years selling cutting edge technologies in industries including oil & gas, 3D printing and scanning, and video technology. He has found that he enjoys teaching others the intricacies of new technology, and how it can help their day-to-day lives.
James has degrees from the University of New Hampshire and the University of Maryland. In his free time he enjoys camping and other outdoor activities; and dreams of someday owning an absurd amount of woodland and building his own house there.
Customer Success Manager
Craig's been involved in the training/L&D field since 1993, when he cut his teeth in the training-delivery world while serving in the British Army.
His subsequent roles have been in the rail, nuclear, healthcare, and financial sectors, where he has helped people to understand the value that current and emerging technologies can bring.
Emma is passionate about learning, particularly when technologically-enhanced, and has experience managing UK & international projects in Higher Education, teacher training and professional development.
She also answers to the name of Hedgehog (she moonlights as a Brownie Guide Leader).
Katharina started out in Finance but quickly moved into international accounts and project management.
Managing large SaaS rollouts in FTSE100, BPO's, pharmaceutical and medical device companies she accumulated valuable business acumen. With a keen eye for detail and a passion for L&D she now project manages our action based research in EdTech.
Andie is a life-long learner and a digital native, and having spent her early years in L&D now also has over 6 years' marketing experience in the learning technologies industry.
A keen traveler, Andie can most commonly be found in the great outdoors though on a rainy day she'll more likely be inside embracing her creative side, tinkering with tech, or cooking up a storm in the kitchen.
Ollie is a Creative Developer and Graphic Designer at HT2. He has an avid interest in Comic books and is always game for a chat about the shocking ending of last week’s episode of Game of Thrones.
Mostly though, he uses his passion for design and artistic skills to create great visuals and iOS apps.
Janet is our in-house data scientist. She has a penchant for applying diverse fields such as cognitive science and competitive intelligence to develop best practices in learning design & developing meaningful metrics for performance analysis.
Although not based in the UK, Janet makes up for it with some virtual cycling around rainy London each morning.
We have a dedicated team of software engineers who focus on developing our products, and supporting clients with customisation and integration work.
Andrew started his development career at the age of 8 when he got his hands on a DOS manual.
He's thankful that those days are over and he can now use Bash instead.
Pete is now an experienced developer but was once a classroom teacher before transitioning into online training.
He likes to tinker with things to continually improve the user experience and deliver features that make a difference to trainers and learners alike. Outside the office, Pete is a normal geek.
Ryan joined us after graduating from Oxford Brookes University, where he won the John Birch prize for the highest grade average in the University.
When he's not injuring himself on a cricket field, he consults with people on all things xAPI and helps develop xAPI products and services such as Learning Locker and the Moodle xAPI Plugin.
Josh has been developing learning software for the best part of a decade. He is passionate about software and likes to explore new innovations. He enjoys learning new skills and putting them into practice to find new creative solutions.
Aside from software Josh loves all things techy, and lives his life in 'the cloud'. When he's not in the clouds, he can be found watching movies, cycling or playing the guitar.
Mariusz is a qualified nutritionist and dietitian, but decided to swap career paths for the programming world having been developing and tinkering with software in his spare time (and is now really enjoying that decision!).
He loves learning new things and exploring new technologies and when not programming enjoys watching movies, exercising in the gym and reading about Nutrition and Medicine.
No start-up is complete without office pets, and alongside a tank full of goldfish, we have a pair of lovable hounds that also provide us with an excuse to get away from our desks and go for a walk at semi-regular intervals.
Additionally, we have two Non-Executive Directors on our Company Board whose role it is to advise and act as a sounding board for the leadership team when it comes to product development.
Brian founded ProfitAbility and has designed more than a hundred simulation-based courses for worldwide clients in over 20 different industries.
Dr Nigel Downing
Nigel is an established leader in experiential learning, and a regular speaker at HR events. His passion is for education, and how the use of business simulations can accelerate learning.