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The second facilitated week of our ‘Understanding Impact: The Final xAPI Frontier’ MOOC – in which we explored Personas – has come to an end. ‘Personas’; can be used within Learning Locker, are essentially profiles which outline the specific details and areas of interest for the individual learner.

If you’ve struggled a little with some of the language we’ve used so far – fear not! Just like most of you I am a complete newbie to all of this xAPI terminology, and I’m certainly learning lots along the way.

Throughout the levels of our Week 2 installment, our experts will firstly help you to understand what we mean by ‘Personas’; efficiently explaining the problems that Personas can help solve, and demonstrate how you can use Personas to combine data from multiple sources and add attributes to people for filtering.


What Are Personas?

To begin, we must first outline what is meant by the term ‘Personas’ in the context of Learning and Analytics. Personas are considered and detailed profiles designed to reflect the goals, interests, educational background and specific skills of a learner.

Personas are used by Instructional Designers to help understand their audience when designing courses or learning initiatives, ensuring courses are engaging and relevant to the end user.

In the MOOC, our Learning Locker Project Manager, Ian Blackburn, explains that Personas represent an actual person, or learner, and hold a combination or zero or more identifiers and attributes which help in distinguishing between users.

Typically, users must have at least one identifier. This results in the following structure:


The larger the organisation, the more crucial Personas become. Information regarding a user, including organisation, language preference, job role and, even, location, are important when analysing their learning data.

If you would like more detailed information regarding Personas, why you need them and, how to use them, check out Ian’s Progressive Personas blog, live on the HT2 website.


What Can We Learn From Week 2?

HT2s Ian and Ryan, begin this week’s MOOC by discussing Personas with Haitham, the Senior Director of Technology at Kineo. The trio consider how the use of xAPI and Personas, within the Learning Locker, allows for more data to be captured within Learning Analytics initiatives.

As with last week, our aim for these summarisation blog posts is to dilute the content included across all levels of the MOOC, so that the content is easily understood by all our learners, despite your level of experience with xAPI and the like.

Below, you will again find a list of carefully considered key learning points taken from this week’s installment of the #LearnxAPI MOOC, as well as links that’ll lead you directly to the more technical explanation should you decide you can handle it!

Key Learning: To recognise that people will be identified in different ways by different data sources which can hinder filtering.

Resource: Explaining Personas


Key Learning: To recognise that storing attributes in statements increases storage costs, prevents charges and, can hinder filtering across multiple data sources.

Resource: Understanding Personas


Key Learning: To understand how to import Personas in Learning Locker using a CSV.

Resource: Using Personas


Key Learning: To understand how to manage Personas in Learning Locker using the UI or API.

Resource: Using Personas via the API


Key Learning: To understand how to filter statements using Persona attributes in Learning Locker.

Resource: Using Personas in the Browser


If you haven’t already, enroll on our Understanding Impact: The Final xAPI Frontier today! Don’t fret if you’re a couple of weeks late – start from Week 1 and enjoy the course at your own pace.